I'm Julie — I help mobile game studios turn complex mechanics and translated English into clear, player-ready experiences. From onboarding and tutorials to UI microcopy and voice systems, I write copy that feels natural—not like a translation.
Background in UX writing, content design, and voice & tone systems — open to contract and full-time roles too.
01 — Does this sound familiar?
You do not need to know whether you need UX writing, localization, or a voice system. Start with what is confusing players—or slowing down your team.
The mechanic works, but the tutorial, mission, or interface is not making the next step clear.
The meaning survived translation, but the rhythm, tone, or cultural context did not.
Routine reminders and real deadlines compete for attention until players stop noticing both.
Internal specifications reached the interface without being translated into player language.
Features, rewards, and actions are named differently across screens, writers, or updates.
The backstory exists, yet the dialogue and behaviour still do not sound like a real person.
02 — Services
From first tap to thousandth notification — copy that keeps players oriented and moving forward.
03 — Explore
04 — Frameworks
Two original frameworks I bring to every project — one for onboarding, one for error states.
A gut-check for first sessions. Good onboarding copy should do three things, in this order.
No jargon. No assuming the player knows what they're doing yet.
Speaks to a real person, not a user. Warm and direct.
Builds momentum. Leaves the player feeling capable.
A gut-check for every error message. Run any error screen through these four questions.
Say what happened and why. No blame, no vagueness.
Reassure the player. Give context so they don't panic.
Tell them exactly what to do next. One step, right now.
Always give a way out. Never leave players stranded.
05 — Let's Talk
Tell me where players are getting confused—or where your team keeps getting stuck. We can talk through the problem and see whether I’m the right fit.